In the cosy town of Oss, Willem-Jan and Patricia Reuser have a stunning florist shop. Upon entering, it immediately becomes evident that the focus is on the higher segment. There are many natural materials visible, especially ceramic ware (Mobach) and luxurious scented candles (Baobab). The passion for the florist profession shines through. ‘We choose what we like ourselves and do what we find fun’. In the shop, the prevailing atmosphere is calm and serene. The shop is ruled by the values of natural, pure, sturdy and plant-based, with a great number of orchids from Opti-flor. ‘The quality is simply excellent, the plants are incredibly strong and continue flowering for very long periods. They are certainly not cut-price orchids, if I may make that comparison,’ laughed Willem-Jan Reuser.
Fan of Phalaenopsis
They are enthusiastic about the quality of Opti-flor, and about the diversity of the product range. By offering a broad assortment of different concepts year-round, they can convince consumers of the value of orchids from Opti-flor. At Opti-flor the plants are cultivated for a long period, and thus their quality is better, with more open flowers and a longer duration of flowering. ‘We explain all this in detail to our customers, leave the labels on and carry Opti-flor as a real consumer brand in our shop. If you explain clearly how long it takes to grow such a sturdy Phalaenopsis and everything that is involved, customers become very interested in the story.’
Bossbloemen specialises in providing individual creations. ‘For example, we do not have an online sales outlet because we do not want to be restricted in our creative process by the image of a model product.’ They often work together with local caterers (such as Hotel De Weverij and top-class restaurant Cordial). They also decorate the local Business Gala with flowers and plants, which forms their calling card for commercial clients.
Winner of Golden Singolo Award 2019
As part of winning the Golden Singolo Award, Willem-Jan and Patricia and their children recently visited Opti-flor. They enjoyed a lunch here while hearing all the stories about the cultivation of orchids.
